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Monthly Archives: November 2011

28
Nov

Is Your Business Suited For PPC Campaigns?

Posted by Pete

Almost any business can benefit from a pay-per-click (PPC) campaign. The Google AdWords system was designed so that small businesses are able to compete with big companies as it’s not only the budget that counts, but also quality and relevancy. … Read More »

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Posted in Google Adwords, Internet Marketing, Lead Generation, PPC (Pay-Per-Click), Search Engine Marketing | Comments Off
22
Nov

Essential Tips For PPC Ad Testing

Posted by Pete

When running pay-per-click advertising campaigns, you should always keep  a close eye on them and test various elements, such as the keywords,  campaign settings, budgets and ads. This article summarizes some of the best  tips to improve the performance of your ads … Read More »

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Posted in Conversion Optimization, Google Adwords, Internet Marketing, Lead Generation, PPC (Pay-Per-Click), Search Engine Marketing | Comments Off
18
Nov

Google’s +1 Button For AdWords & Why It Is Important

Posted by Pete

Google’s attempt to create their very own social network, the Google+ Project, is relatively new and still undergoing many changes and improvements. Recently, Google announced it has started implementing the +1 button on AdWords ads. This way, if people like … Read More »

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Posted in Google Adwords, Google Rankings, Internet Marketing, PPC (Pay-Per-Click), Search Engine Marketing, SEO (Search Engine Optimization), Social Media | Comments Off
15
Nov

Make The Most Out Of Google’s New Site Links

Posted by Pete

Recently, Google made changes to how its site links are displayed in search engine results pages (SERP’s). This change can positively impact the click through rate (CTR) of your website, i.e. how many people click on your listing. We’ll give you some … Read More »

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Posted in Internet Marketing, Search Engine Marketing, SEO (Search Engine Optimization), Web Design | Comments Off
11
Nov

PPC Landing Pages – Keep Them Focused & Simple

Posted by Pete

When you’re running (or planning to run) online advertising campaigns to gain more customers for your business, remember 1 important thing: simplicity and focus! It’s proven that when people arrive on a website, it only takes a few seconds for … Read More »

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Posted in Conversion Optimization, Internet Marketing, Lead Generation, PPC (Pay-Per-Click), Search Engine Marketing, Web Design | Comments Off
8
Nov

New Google Places Look & Functionality

Posted by Pete

As you’ll know by now, Google is always changing their products to test new ideas and create a better user experience. Google Places is one of their products that has seen many changes over the last few years. And just … Read More »

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Posted in Internet Marketing, Local SEO, Search Engine Marketing | Comments Off
4
Nov

Get Your Business Found On The Web!

Posted by Pete

You probably know about Google Places to get a business “on the map” and more easily found by customers. However, there is something else you can do to help people find a business and, more importantly: let the search engines … Read More »

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Posted in Internet Marketing, Local SEO, Search Engine Marketing, SEO (Search Engine Optimization) | Comments Off
1
Nov

7 Tips To Improve Your Twitter Marketing Results

Posted by Pete

Twitter is a very informative and powerful tool to connect and engage with your target audience. If used correctly, it can be a great way to get your word out there. You can start and participate in conversations, build relationships … Read More »

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Posted in Internet Marketing, Lead Generation, Social Media | Comments Off