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Monthly Archives: February 2012
Using PPC Before SEO: Save Money, Time, & Frustration!
In this post we’ll discuss how you can use pay-per-click advertising (online paid advertising) to test which keywords are a good and profitable fit for your business, BEFORE starting the SEO process! This strategy can save you lots of work, energy, money, and frustration, so read on… Using PPC to Sculpt an SEO Strategy Setting up an effective SEO campaign in … Read More
Pinterest: What It Is & Why It Matters To You
A new social media website is on the rise…It’s growing very fast and offers many opportunities for digital marketers and business owners as well. It’s called Pinterest. Pinterest is a social network that allows users to visually share, curate, and discover new interests by posting, also known as ‘pinning,’ images or videos to their own or others’ pinboards (i.e. a collection of ‘pins,’ usually … Read More
PPC Management: Get Organized & Get Things Done
Managing PPC accounts can be an overwhelming and time-consuming task. There is so much to-do, and nobody ever has enough time. This leads most people to just make huge to-do lists of items they either should be doing, or want to eventually do inside their account… The problem with to-do lists is that they are easy to ignore. Also, there rarely … Read More
All About Website Structure & Internal Linking
Website structure and internal linking can be a confusing topic within search engine optimization. Not only are SEO practitioners frequently at odds among ourselves, we must compete with the often conflicting goals of designers, usability experts, and marketing or sales teams. There is a lot of disagreement out there. Look for yourself. Just pick five websites from among your favorite SEO … Read More
Is Your Website Ready For A Big Traffic Spike?
Yes, it’s a moment any site owner both looks forward to, and dreads: a big surge in traffic to your site (yay!) can often cause your site to completely crash (boo!). Maybe you’ll create a great piece of viral content, or get Slashdotted, or maybe Google’s Larry Page will get a tattoo and your site on tech tattoos will be suddenly … Read More
Become a Better Blogger – 18 Easy-To-Fix Mistakes
Are you blogging for your business? Do you feel like your blog is missing something? If so, there’s a good chance one or more of the following issues is hindering its success. Even though you might have the best intentions, you might overlook or forget important elements. Often being too close and too invested in your blog’s success may blind … Read More
Growing Your Business Through Internet Marketing
2011 was a busy year and this year seems to be even busier! Internet marketing is still a fast paced, increasingly important industry. Almost every business wishes to be online due to its ever increasing impact on the people who access internet. With the growing awareness of the Internet and its reliable features people are looking for ways to market their business, … Read More
