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Author Archives: pschat
PPC Management: Get Organized & Get Things Done
Managing PPC accounts can be an overwhelming and time-consuming task. There is so much to-do, and nobody ever has enough time. This leads most people to just make huge to-do lists of items they either should be doing, or want to eventually do inside their account… The problem with to-do lists is that they are easy to ignore. Also, there rarely … Read More
All About Website Structure & Internal Linking
Website structure and internal linking can be a confusing topic within search engine optimization. Not only are SEO practitioners frequently at odds among ourselves, we must compete with the often conflicting goals of designers, usability experts, and marketing or sales teams. There is a lot of disagreement out there. Look for yourself. Just pick five websites from among your favorite SEO … Read More
Is Your Website Ready For A Big Traffic Spike?
Yes, it’s a moment any site owner both looks forward to, and dreads: a big surge in traffic to your site (yay!) can often cause your site to completely crash (boo!). Maybe you’ll create a great piece of viral content, or get Slashdotted, or maybe Google’s Larry Page will get a tattoo and your site on tech tattoos will be suddenly … Read More
Become a Better Blogger – 18 Easy-To-Fix Mistakes
Are you blogging for your business? Do you feel like your blog is missing something? If so, there’s a good chance one or more of the following issues is hindering its success. Even though you might have the best intentions, you might overlook or forget important elements. Often being too close and too invested in your blog’s success may blind … Read More
Growing Your Business Through Internet Marketing
2011 was a busy year and this year seems to be even busier! Internet marketing is still a fast paced, increasingly important industry. Almost every business wishes to be online due to its ever increasing impact on the people who access internet. With the growing awareness of the Internet and its reliable features people are looking for ways to market their business, … Read More
How To Use Google+ to Grow a Small Business
As many of you probably already know, Google+ is the new social network from Google. For small business owners this means a great opportunity to leverage this for business purposes, but at the same time it also presents a big challenge: Many business owners are busy running a business and don’t have sufficient time to keep up with the ever changing technology and … Read More
Different Keywords, Different SEO Tactics
How much work it will cost to optimize a web page and get it to rank high in the search engines depends mainly on the level of competition and the targeted keyword phrase itself. Keywords with little competition require different tactics than keywords with high competition. If you want to get the best possible results for your website, you must … Read More
Success In PPC Advertising – Which Keyword Match Type To Use?
Running successful PPC campaigns in Google AdWords can be pretty complex. At first, the system seems pretty straightforward and easy to use, and that’s true. However, there are many levers and buttons to pull and push. If you don’t really know what you’re doing it’s easy to exhaust your budget quickly and not get anything out of it! So, to … Read More
Google’s New Format: “Search Plus Your World”
Sometimes it seems Google’s only constant is change. Now, we’re at the beginning of a whole new chapter in Google’s search results and experience. Check it out: At this moment, Google’s search results are undergoing serious transformations. The new format, called “Search Plus Your World” is currently rolling out. Basically, it means Google will find both content that’s been shared … Read More
Link Building Strategy For Long Term Success
The backlinks pointing to your website are one of the most important factors that determine the position of your website on the search engines results pages (SERP’s). Unfortunately for all of us, it’s not easy to get good quality backlinks. You could compare link building with getting in shape after the holidays. Let’s have a look… 1. Work Hard (No Short … Read More
