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Category Archives: PPC (Pay-Per-Click)
If you’re an Adwords advertiser with a (local) business, then it’s a good idea to enable the Call Extension feature. Enabling this will result in your phone number showing with your ad, helping you to stand out better from the … Read More
Many small-to-medium businesses (SMBs) often focus heavily on their organic (free, non-paid) search rankings. It’s certainly true that high organic rankings can get you great business in terms of website visitors and sales leads. But, even if your business ranks well … Read More
Are you having trouble managing multiple PPC campaigns? Do you need help to get things done quicker? Well, today we’ll talk about a new feature in Google AdWords that helps you to work faster and more efficiently – and we … Read More
Last month we informed you about Google’s new Enhanced Campaigns upgrade (currently, this is an optional feature: when you log in, you will see a yellow colored box informing you that you can upgrade if you like). At the moment, … Read More
In the world of paid online advertising, also called pay-per-click advertising, arguably the two main providers of solid advertising systems are Google (AdWords) and Microsoft (Bing Ads). Today I’d like to show you how you can manage and optimize your … Read More
This week, Google announced major changes to AdWords for the coming months. The new upgrade is called “Enhanced Campaigns”. The thought behind this revision/upgrade is that we live in a ever-connected, multi-device world and it should become easier to create … Read More
As an online ppc advertiser, it’s important to know how your ads are performing compared to the competition and in your market overall. In Google AdWords there are reports that can tell you 1) how many impressions you’re getting out … Read More
Remarketing in pay-per-click advertising (PPC) has been around for a while and has been popular and effective because it basically allows you to show ads to people how have already visited your website. The reason why this matters is because often times, people … Read More
If you’re familiar with pay-per-click advertising (PPC) using systems like AdWords or Bing Ads, you know it’s easy to get lost in the available data and make smart and correct decisions to optimize your campaigns. Especially with larger accounts that … Read More
Search engine advertising using platforms like Google AdWords or Bing Ads can be a good way to drive traffic to your site quickly: build the campaigns, turn them on, and your ads will show. Getting started with pay-per-click (PPC) advertising is … Read More
