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Category Archives: Web Analytics

Facebook can be a great platform to find and connect with new and existing customers. We know millions of people use it and spend considerable on it. From a social online marketing/advertising perspective, Facebook can work for both B2C and B2B … Read More »

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Posted in Internet Marketing, Lead Generation, Social Media, Tools, Web Analytics | Leave a comment

What website metrics or key performance indicators (KPI’s) should you measure if you are a small business owner (or a marketeer/analyst working for one)? Your website likely plays an important role as a first point of interaction with your business. … Read More »

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Savvy marketers know that people usually don’t buy products or services immediately. Often times, multiple interactions are needed before a person is ready to make a purchase. These can be online and offline interactions with your brand or products and services. … Read More »

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Posted in Internet Marketing, Lead Generation, Search Engine Marketing, Tools, Web Analytics | Leave a comment

Google Analytics is a free web analytics tool that can provide you with lots of valuable information about how your visitors find your website and how they interact with it. Web analytics is important because it can show you potential … Read More »

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Web analytics is a very important element of online marketing. It’s sometimes seen as dull and boring, perhaps because of the amount of numbers, data and statistics, but the truth is web analytics can be very powerful and useful, and … Read More »

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Posted in Content Marketing, Internet Marketing, Social Media, Tools, Web Analytics | Leave a comment

If you have a website that’s important for your business, you want it to perform well. One of the first steps of making sure your site is optimized is to sign up for webmaster tools. Both major search engines Google … Read More »

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Posted in Internet Marketing, Local SEO, Search Engine Marketing, SEO (Search Engine Optimization), Web Analytics, Webmaster Tools | Leave a comment

We all know that if you want your website to perform well online – meaning top rankings and qualified traffic that converts – you need great content. That’s the start. However, there are many technical aspects of a website that … Read More »

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Posted in Internet Marketing, SEO (Search Engine Optimization), Web Analytics, Web Design | 2 Comments

If you have a website, you probably want to know some numbers like: how many people visited your site how many people have opted in to your newsletter how many transactions did you have last month These are very interesting … Read More »

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Posted in Internet Marketing, Search Engine Marketing, SEO (Search Engine Optimization), Web Analytics | Leave a comment

WordPress is a very popular and powerful platform/content management system to build websites. You can use free themes or buy premium high-quality designs that will make your WordPress site look good and give you a competitive edge on the competition. In … Read More »

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Posted in Internet Marketing, SEO (Search Engine Optimization), Web Analytics | Comments Off

Web analytics is an important part of search engine optimization as it provides you with lots of information about how visitors are using your website.  You can use this knowledge to help you make informed decisions about how to improve your … Read More »

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