Video content and advertising is very powerful and is growing. It’s a perfect way for businesses owners to showcase their product or services. For consumers it’s more interesting and engaging to look at then text ads. And so, Google brings you AdWords for Video:
The purpose of this is to help every business out there play big on YouTube. That is very convenient and powerful. You don’t need to be a big brand in order to join the game. All you need is a video recorder to create an interesting video (content is King, as you know by now!).
YouTube has a global audience of 800 million monthly visitors, so that’s huge. And even though you probably won’t reach all those people with your video (ads) – if you’ve created unique, interesting content that people want to see and share, then you have the potential to get lots of traffic to your website and promote your business.
Below are some of the key points of AdWords for Video:
- Find the right audience for your business: promote your video by keyword to appear in YouTube search results, or you can choose to show your ad against content your customers are most interested in – such as cars or fashion. Connect with your audience on YouTube and the Google Display Network, which includes millions of other websites. AdWords for video will link to your YouTube account so you can easily start a video campaign with your existing videos.
- Measure the effectiveness of your spend: YouTube found that video ads drive a 20 percent increase in traffic to your website and a 5 percent increase in searches for your business (Google Campaign Insights, 2011). With AdWords for video you are able to find out how viewers are engaging with your brand during and after they watch your ad. You can see how many viewers watched your entire video, visited your website, stayed on your channel to watch another video, or subscribed to your channel, after viewing your ad.
- You only pay for engaged views: With TrueView video ads you only pay when viewers choose to view your ad so you aren’t charged any money when viewers skip your ad if they aren’t interested or have already seen your video. This means your ad budget is focused on viewers interested in your video. By displaying a call-to-action overlay on your video you can talk about a sale or specific offer to your viewers, share more information about your company, or drive qualified traffic to your website.
Want to know more about this? Go to: http://youtube-global.blogspot.com/2012/04/helping-every-business-play-big-on.html