We do Search Engine Marketing Toronto and are Located in Toronto Ontario Canada & Internet Marketing PPC Pay Per Click SEO.

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Search Engine Marketing Toronto Services

What is Search Engine Marketing (SEM)?

Search Engine Marketing, is a form of Internet Marketing that seeks to promote websites by increasing their visibility in the Search Engine results pages and has a proven ROI (Return on Investment). Search Engine Marketing or SEM methods include: Search Engine Optimization (or SEO), Pay Per Click (PPC), and Paid Inclusion.

Our Search Engine Marketing Process:

At NetConneXion we are process and results driven company.  Our clients benefit from our systematic proven Internet Marketing Process:

Business Assessment

The first step is for us to understand your business. We will discuss your organizations goals in order to determine how a search engine marketing endeavor will align with your goals and thus add value to the overall organization. We will discuss any internet marketing history along with previous successes and frustrations. An evaluation of the web related skill sets you currently have on staff or access to will be conducted.

Utilizing our set of proprietary search tools, Net ConneXion thoroughly evaluates several key factors associated with successful Search Engine Marketing campaigns. We analyze what your site's starting position is within major search engines along with various internet performance metrics. Doing so ensures that you know the specific areas that need work and provides a baseline against which to measure the success of all new initiatives.

In addition, access to your web sites current statistics is very important. It can show how searchers are finding your site, e.g., which search engines and keyword phrases are being used. Understanding your site's current traffic and the source of its referrals can also be a critical tool in making other online marketing decisions.

Develop Keyword Strategy

To develop your keyword strategy we conduct rigorous keyword phrase research which involves identifying a group of keyword phrases that will be used in search engine marketing. This step is critical and requires a considerable amount of time to find a good set of phrases that offer a balanced combination of two important factors: high usage by searchers and relatively low competition within the search engines.

Determine Tactics (SEO, PPC, Blend)

Once the business assessment and keyword strategy are complete we will recommend the tactics to be used for search engine marketing. Tactics available are Search Engine Optimization (SEO) and Pay-Per-Click (PPC) Marketing. Most commonly, a blend of SEO and PPC are recommended and the degree to which each is to be used is defined.

Search Engine Optimization (SEO)

If Search Engine Optimization has been selected as a tactic we will begin the optimization process which includes:

• Mapping Keywords to Content
• Optimizing Web Pages
• Optimizing Site Structure & Internal Links
• Search Engine and Directory Submissions
• Online PR
• Building Your External Profile (Links)

Pay-Per-Click Advertising (PPC)

If Pay-Per-Click has been selected as a tactic we will begin the pay-per-click process which includes:

• Mapping Keywords to Landing Pages
• Creating Landing Pages
• Developing Ad Copy and Headlines
• Establishing Keyword Bids & Launch

Measure Outcomes

Search Engine Marketing is an ongoing process. Consistently measuring performance can prove that your SEM strategy is working as planned. Is it driving visitors to your site? Is it persuading visitors to take the desired actions? Our reports are provided monthly and will help you answer all the questions you need to measure success.

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Our Search Engine Marketing Toronto Services

Our full menu of highly customized Search Engine Marketing Toronto Services drives new visitors to your website and dramatically increases your sales.

ExpressList - Get listed in just 48 hours on Google & Yahoo.  Guaranteed.  ExpressList is quick & affordable starting at just $99/month with No Per-Click Charges, No Hidden Fees, No Contracts and No Catches.  Learn More...

Pay Per Click (PPC) Management - Pay per Click marketing dodges Search Engine Optimization and leaps into a paid or inorganic form of marketing. If you are willing to spend money to get instant and effective results, NetConneXion's services will help you acquire top ranks in the 'sponsored links' section of search engines.  Learn More...

Search Engine Optimization (SEO) - Known as Organic Search Engine Marketing, the process of optimization helps increase website traffic by strengthening your presence on search engines. Higher rankings on search engines mean more visitors and more revenue. Having mastered this complex and time-consuming technique, NetConneXion integrates various practices, analysis and trends into a complex matrix to offer both on page & off page services for your web business.  Learn More...

Located in Toronto Canada, we are comfortable and capable of working on your Internet marketing campaign whether you live across the street or across the continent.

Convinced? Call us today at 416.993.2030 or complete the request quote form to have a representative contact you.  We look forward to working with you!