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1.877.716.9528 | sales@netconnexion.com
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Social Media Network Advertising Toronto
NetConneXion's Social Media Marketing creates and leads powerful social media campaigns that will intelligently rocket your traffic, promote your brand and grow leads and sales with maximize ROI to give you a feeling of power and importance in the marketplace.
Social media marketing is a term that describes use of social networks, online communities, blogs, wikis or any other online collaborative media for marketing, sales, public relations and customer service. Common social media marketing tools include Twitter, blogs, LinkedIn, Facebook, Flickr and YouTube.
In the context of Internet marketing, social media refers to a collective group of web properties whose content is primarily published by users, not direct employees of the property
Social Media ROI: Socialnomics
Important Aspects to Social Media Advertising
- Creating buzz or newsworthy events, videos, tweets, or blog entries that attract attention, and become viral in nature. Buzz is what makes social media marketing work. It replicates a message through user to user contact, rather than the traditional method of purchasing of an ad or promoting a press release. The message does not necessarily have to be about the product. Many successful viral campaigns have gathered steam through an amusing or compelling message, with the company logo or tagline included incidentally.
- Building ways that enable fans of a brand or company to promote a message themselves in multiple online social media venues. Fan pages in Twitter, MySpace of Facebook follow this model.
- It is based around online conversations. Social media marketing is not controlled by the organization. Instead it encourages user participation and dialogue. A badly designed social media marketing campaign can potentially backfire on the organization that created it. To be successful Social Media Marketing campaigns must fully engage and respect the users.
IKEA: Facebook Campaign
Business Case for Social Media
Looking to make the case for why your organization should be using social media marketing? A survey from eMarketer, outlines the benefits that marketing executives cite as reasons to embrace the medium.
Not surprisingly, customer engagement takes the top spot, with 85.4% of respondents citing it as a benefit of using social media marketing (perhaps the better question is, who are the 15% of respondents who didn't see that as a benefit?).
What are the benefits of social media marketing?
- More online conversations about your brand
A successful Social Media Marketing campaign leads to a lot more talk about your brand online. When your message works with your users, they will spread your message more effectively than tradition methods. - Quick turnaround
Hitting a front page of major social video, news and bookmark sites will send you huge amounts traffic and almost instantly. This doesn't mean the traffic will equate to conversions, but it should generate momentum in the right direction. - Low costs
A comprehensive SMM strategy may provide a partial or full replacement of traditional advertising and marketing at a fraction of the costs. - Impact on search engine rankings
SMM campaigns bring you large amounts of backlinks that benefit your ranking in search engines. - Compatible with traditional Marketing
No one says you have to approach and embrace SMM full on. SMM campaigns can be run along side traditional marketing and advertising. - The power of recommendation
Would you rather buy from a faceless company or from a company that people recommend? We know that initiators and influencers play an important role the buying process and you can reach these people with SMM. - Sidestepping ad blindness
Traditional online advertising methods, such as, banner ads are seeing drops in the level of their effectiveness. As ad blindness increases, social media marketing has the potential to send visitors to your website without traditional advertising methods.
How much does it cost?
Our consulting fees offer maximum value for our clients social media marketing campaigns. We charge a small upfront fee to design and implement your campaign strategy. We charge a monthly fee to manage your ongoing campaigns.
All our contracts are month to month which provides us the added incentive to continuously improve your account and drive towards a healthy and profitable marketing campaign.
Today, we have helped many amazing companies get the most from Social Media; our Social Network Advertising services give our clients the competitive advantage needed to succeed in the constantly evolving and dynamic Social Media marketplace. Request a Quote Today!
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